When you visit and interact with our Site (including when you make a purchase through our Site), we may collect, and you consent our collection of some or all of the following information directly from you and automatically as you use our Services:

Personal Information that you voluntarily provide to us. “Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you (or your household). It includes such things as name, address, telephone number, email address, date of birth, purchase and ordering history, etc. but does not include publicly available information.

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Health Information. When you purchase, access, and use our surveys, questionnaires, or diagnostic products, you agree to provide and consent that we may collect the following Personal Information:

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Health Data. Health Data refers to the following information you provide when using a LIVEHEBE product or responding to a survey sent by us or our research collaborator, including ethnic origins, ancestry, demographics, health conditions, your family history of those conditions, medication history, known genetic mutations in you or your family members, and lifestyle information.

Non-identifying information we collect when you use the Site. “Non-identifying Information” is information that alone cannot identify you and has not been associated with you.  It includes such things as data from cookies or pixel tags, or data about the device you use to access, use, or interact with our Site, such as your IP address or the type of browser you are using.

LIVEHEBE may ask you to provide certain Personal Information and Genetic and Health Information at various times and places on the Site.

2. How We Use Your Information?

We use the Personal Information and Non-Identifying Information we collect for various purposes, including to:

• Process online purchase orders and keep you informed about the status of your order

• Provide customer service (for example, answering your questions or responding to a request)

• Verify your identity

• Establish an online LIVEHEBE account for you

• Operate, perform, analyze, maintain and improve the Site, our services, and our products

• Develop new products and/or services

• Conduct marketing campaigns and targeted online advertising

• Communicate and provide additional information that may be of interest to you about LIVEHEBE and our third-party partners (including updates and reminders to new research, future products, and special opportunities), administrative messages, and requested information

• Identify your preferences so we can notify you of new or additional products, services, and promotions that might be of interest to you

• Validate your ability to access and/or use certain products or services that may only be intended for individuals meeting certain eligibility requirements or criteria, such as health care professionals

• Establish your eligibility for special offers or discounts

• Recruit you for internal or external research

• Allow us to use and share your Personal Information for research purposes

• Perform analytics and conduct customer research

• Allow you to interact with certain third-party content providers

• Conduct surveys or polls, and obtain testimonials

• Enhance other information we have about you

• Ensure network and information security

• Manage our everyday business needs.

Use of Health Information: We understand your Health Information may be very sensitive to you, so we will handle such information with extra care. Notwithstanding the purposes for use set forth above, our use of such information is subject to the following restrictions:

We may use your Genetic and Health Information for research purposes or to develop new products, but will only do so with your consent. We will NOT use your Genetic and Health Information for marketing or advertising purposes.